Rockwell Typeface

Book Design


Senior Portfolio Project

This book is entirely comprised of Rockwell typeface. My ambition was to appeal to typography enthusiasts showing zeal for the vintage font born in 1943. The book contains eight animals representing each letter from the word "Rockwell." Traditionally coined as a poster font, I wanted to experiment with the type forms and show that it was much more than solely headline font by collaborating Rockwell's different characteristics into whimsical and illustrative animals. My desire was not to change the intent of the font but rather to expand and show the new ways of understanding the wonderful Rockwell typeface.